Plan Your Meetings

Gen X wants…

According to Selling Power, a meetings newsletter geared towards planning events for sales teams, up to 80 percent of your sales team is probably made up of Gen Xers, born between 1961 and 1981. When planning meetings for this picky bunch, Ann Fishman, president of Generation Targeted Meeting Corporation, has a list of critical do’s and don’ts, including the necessity of filling programs with information attendees can’t get off the Internet or from a book, and pitfalls to avoid when booking speakers or choosing entertainment. Click here for the full article.