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Holiday Inn undergoes $1 billion makeover

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Over the next three years, hotel owners and franchisees will invest up to $1 billion in relaunching Holiday Inn properties, promising a new standard of service, and replacing signs, bedding and bathrooms.

“The Holiday Inn sign is seen by hundreds of millions of people every day around the world,” says InterContinental Hotels’ Chief Executive Andrew Cosslett. “The changes we are making will ensure the Holiday Inn brand goes forward into the future with a strong and confident new image. We want our guests to get as much enjoyment from Holiday Inn hotels over the next 50 years as they have over the last 50.”