Plan Your Meetings

Plan Your Meetings Blog

Taking a trip through Texas at the PCMA Opening Night Reception

Posted by Kristi Casey Sanders on January 11, 2010 at 8:33 am

The opening night reception for the 2010 PCMA annual convention in Dallas had the theme The Trails of Texas. The organizers aimed to give attendees a taste of north Texas’ many communities, from sophisticated fashion mecca Dallas to the Stockyards of Fort Worth. There were Dallas Cowboy cheerleaders, rides from the Texas State Fair and food reflecting those different aspects, such as tailgate hamburgers and caramel apples. Guests could ride a mechanical bull, get a Macy’s makeover or play carnival games. It was a fun way to introduce people to the variety of amenities the Dallas-Fort Worth communities such as Plano, Irving, Addison, Grapevine and others have to offer. Take a look for yourself:

The first event of the year

Posted by Kristi Casey Sanders on January 7, 2010 at 8:34 am

So we’re kicking off our 2010 series of PYM LIVE Events today. New format, new whitepapers, new destinations and exhibitors. Atlanta’s Jan. 7 show promises to be very exciting, and not just because it may end with some snowfall.

Here’s a transcript of what we were up to (start at the bottom and read up for the correct order):

  1. Kstar_smallgrn_normal PYMLive Funny moment #5: @davidnour jokingly giving his Web address as “SexySpeaker.com” #PYM2010 about 2 hours ago from TweetChat
  2. Kstar_smallgrn_normal PYMLive Funny moment #4: The vendor in Minneapolis who tried to charge @Rx_for_Catering extra for organic, locally grown produce in winter #PYM2010 about 2 hours ago from TweetChat
  3. Kstar_smallgrn_normal PYMLive Funny moment #3: @jeffrasko talking about the # of planners now wrking from home w/a cat, who gives comfort but not many good ideas #PYM2010 about 3 hours ago from TweetChat
  4. Kstar_smallgrn_normal PYMLive Funny moment #2: The vendor in @checklistqueen’s story who told client: Can only talk to me 2x, then you’re a custom cake #PYM2010 about 3 hours ago from TweetChat
  5. Kstar_smallgrn_normal PYMLive And now my favorite funny moments, #1: @jeffrasko flashing his UT-branded business shirt and horns to the ATL audience #PYM2010 about 3 hours ago from TweetChat
  6. Kstar_smallgrn_normal PYMLive @GreenA_V Who knows? Maybe in 2011… #PYM2010 about 3 hours ago from TweetChat
  7. Sunny_me_normal Southernessyank http://twitpic.com/x6tog – A special takeawaygift for our meeting professionals – A flash drive full of educational information #PYM2010 about 5 hours ago from TwitPic
  8. Headsmall_normal GreenA_V Looking forward to the “someday” when #PYM2010 can finally make it to the San Diego area :-) about 14 hours ago from web
  9. Img00023_normal LisaKraus Thanks for a great @pymlive #Atlanta event @kristicasey @pymzac @southernessyank #westin #pym2010 about 14 hours ago from Echofon
  10. Img00023_normal LisaKraus RT @PYMLive: Thanks to @davidnour @checklistqueen @jeffrasco @Rx_for_Catering and @kevin_johnston for sharing their expertise #PYM2010 about 14 hours ago from Echofon
  11. Kstar_smallgrn_normal PYMLive Oops — I missed a couple of awesome real-time tweeps: @panicroom10 and @jhulltheinsider Thanks for coming and engaging! #PYM2010 about 15 hours ago from TweetChat
  12. Kstar_smallgrn_normal PYMLive And thanks to @lisakraus @southernnessyank and @PYMZac for providing such awesome support! #PYM2010 about 15 hours ago from TweetChat
  13. Kstar_smallgrn_normal PYMLive Thanks to @davidnour @checklistqueen @jeffrasco @Rx_for_Catering and @kevin_johnston for sharing their expertise #PYM2010 about 15 hours ago from TweetChat
  14. Kstar_smallgrn_normal PYMLive What a fun experience, reinventing the LIVE Events again. Thanks to @tammyvon @alikafash and @lisakraus for real-time engagement! #PYM2010 about 15 hours ago from TweetChat
  15. Kstar_smallgrn_normal PYMLive @tammyvon Also, tips on managing social media data flow: http://ow.ly/BHA1 and how the diff nets connect http://ow.ly/BHAM #PYM2010 about 15 hours ago from TweetChat
  16. Kstar_smallgrn_normal PYMLive @tammyvon Time management tools: Use an egg timer or something like Rescue Time http://ow.ly/BHOu #PYM2010 about 15 hours ago from TweetChat
  17. Kstar_smallgrn_normal PYMLive One of the side questions we got that we didn’t get to at #pym2010 was how to get followers on Twitter. Check out http://ow.ly/U3Yo about 15 hours ago from HootSuite
  18. _mg_7475retouched_normal tammyvon @Rx_for_Catering I enjoyed the #pym2010 event today. Too bad we had to end early due to the snow sprinkles! :o) about 15 hours ago from web
  19. Jheadshotyel4_normal lyksumlikrish RT @PYMLive: RT @alikafash: What are your unanswered questions about meeting industry? http://bit.ly/7vzGB2 #pym2010 #eventprofs about 17 hours ago from HootSuite
  20. Sunny_me_normal Southernessyank RT @LisaKraus don’t expect what you don’t inspect #PYM2010 about 21 hours ago from mobile web
  21. Erica_prewett_headshot_web_normal ChecklistQueen RT @davidnour: #pym2010 PYM Live Atlanta – another great event w/ good food, great company and educational value-add; thanks all involved. about 22 hours ago from UberTwitter
  22. Erica_prewett_headshot_web_normal ChecklistQueen RT @LisaKraus: the worst thing you can do on social networks is to sell. the best thing is to listen and engage. #PYM2010 about 22 hours ago from UberTwitter
  23. Img00023_normal LisaKraus thanks everyone for coming (and especially the awesome #Westin #Atlanta #Airport for hosting) drive safe thru the snow! #PYM2010 about 22 hours ago from TweetChat
  24. Nour davidnour #pym2010 PYM Live Atlanta – another great event w/ good food, great company and educational value-add; thanks all involved. about 22 hours ago from TweetDeck
  25. Ali_1_normal alikafash @davidnour website: http://bit.ly/1LjXw6 #PYM2010 about 22 hours ago from TweetDeck
  26. _mg_7475retouched_normal tammyvon Looking forward to the Book of Answers! #pym2010. Awesome panel today!!! Next event is in April. about 22 hours ago from TweetDeck
  27. Img00023_normal LisaKraus don’t expect what you don’t inspect #PYM2010 about 22 hours ago from TweetChat
  28. _mg_7475retouched_normal tammyvon @lisakraus Ok, great thanks! #pym2010 about 22 hours ago from TweetDeck
  29. Img00023_normal LisaKraus @tammyvon I’ll send out the links once I’m back in the office #PYM2010 about 22 hours ago from TweetChat
  30. _mg_7475retouched_normal tammyvon What are some sights that help you to moniter what you are working on with preplanned alerts? #pym2010 about 22 hours ago from TweetDeck
  31. Ali_1_normal alikafash Six Sigma: if you don’t measure your efforts (Social Networking), you will just lose resources. Click here: http://bit.ly/MPGmY #PYM2010 about 22 hours ago from TweetDeck
  32. Img00023_normal LisaKraus Thanks for the link @alikafash. #pym2010 about 22 hours ago from Echofon
  33. Ali_1_normal alikafash Schedule your Tweets by SocialOomph, Click here to get to its home page: http://bit.ly/4MYS5 #PYM2010 about 23 hours ago from TweetDeck
  34. Img00023_normal LisaKraus schedule tweets in advance to let attendees know schedule: socialoomph, hootsuite, tweetanalyze, cotweet #PYM2010 about 23 hours ago from TweetChat
  35. Img00023_normal LisaKraus read Tara Hunt’s the Whuffie Factor to use social capital with online networks #PYM2010 about 23 hours ago from TweetChat
  36. Img00023_normal LisaKraus don’t forget generational preferences for communication #PYM2010 about 23 hours ago from TweetChat
  37. Img00023_normal LisaKraus 71% may be interested in the coupon but 97% want the relationship #PYM2010 about 23 hours ago from TweetChat
  38. Ali_1_normal alikafash Social Media are outposts for your website; just to engage on social networks #PYM2010 about 23 hours ago from TweetDeck
  39. Img00023_normal LisaKraus think about the content of your meetings earlier and connect to those interested segments of audience earlier #PYM2010 about 23 hours ago from TweetChat
  40. Ali_1_normal alikafash The worst thing you can do on social networks is to sell #PYM2010 about 23 hours ago from TweetDeck
  41. Img00023_normal LisaKraus the worst thing you can do on social networks is to sell. the best thing is to listen and engage. #PYM2010 about 23 hours ago from TweetChat
  42. Img00023_normal LisaKraus put in a clause that if the quality of the venue changes, you can cancel the event at no charge to protect your group #PYM2010 about 23 hours ago from TweetChat
  43. Img00023_normal LisaKraus if you don’t get 24% of service, then talk about refunds #PYM2010 about 23 hours ago from TweetChat
  44. Ali_1_normal alikafash meeting planners: “Experience Economy” great book to make your stories consistent for 2010 @davidnour #PYM2010 about 23 hours ago from TweetDeck
  45. _mg_7475retouched_normal tammyvon #pym2010. Being charged an additional $85 for a last minute meeting at a venue when you are giving business is CRAZY! about 23 hours ago from TweetDeck
  46. Img00023_normal LisaKraus manage the story of why we’re meeting #PYM2010 about 23 hours ago from TweetChat
  47. Bahama_drama__24___small__normal Panicroom10 This is such a great point . ROI became a everyday word on ou team.#pym2010 about 23 hours ago from UberTwitter
  48. _mg_7475retouched_normal tammyvon Outsourcing has grown, a lot of planners are on their own, looking at partnerships. #PYM2010 –>. That’s me!!!! about 23 hours ago from TweetDeck
  49. Img00023_normal LisaKraus Great info from our panelists: @rx_for_catering @kevin_Johnston @Davidnour @checklistqueen @jeffrasco #pym2010 about 23 hours ago from Echofon
  50. Ali_1_normal alikafash Social search that’s where we are going in 2010 and beyond #PYM2010 @davidnour about 23 hours ago from TweetDeck
  51. Img00023_normal LisaKraus outsourcing has grown. a lot of planners are on their own, looking at partnerships. #PYM2010 about 23 hours ago from TweetChat
  52. Img00023_normal LisaKraus align your business model to help the DIYer. Think a la carte in your pricing #PYM2010 about 23 hours ago from TweetChat
  53. Img00023_normal LisaKraus Tweet questions and comments about @pymlive to #pym2010 about 23 hours ago from Echofon
  54. Img00023_normal LisaKraus as much as we love the green food movement, it may be still outside of our banqueting budgets. #PYM2010 about 23 hours ago from TweetChat
  55. Img00023_normal LisaKraus imagine having one portal to manage all your profiles and streams of information #PYM2010 about 23 hours ago from TweetChat
  56. Img00023_normal LisaKraus Concentrate on creating private communities. Continue the meeting conversation thruout yr. #PYM2010 about 23 hours ago from TweetChat
  57. Img00023_normal LisaKraus “We’ve upgraded our view from horrible to terrible.” #PYM2010 about 23 hours ago from TweetChat
  58. Music_normal jhulltheinsider Getting ready for educational session #pym2010 about 23 hours ago from web
  59. Erica_prewett_headshot_web_normal ChecklistQueen Getting ready for the panel @pymlive. Tweet your questions to #pym2010 about 23 hours ago from UberTwitter
  60. Img00023_normal LisaKraus @kevin_johnston is telling me about how you can buy a portable wireless router to connect attendees #PYM2010 about 24 hours ago from TweetChat
  61. Nour davidnour #pym2010 PYM Live Atlanta session on Top Social Media Trends of 2010 about 24 hours ago from TweetDeck
  62. Jeffrasco08_normal jeffrasco #pym2010 PYM Live Atlanta had a great group for the exhibit program and enjoying delicious Westmn lunch – part of their green menu. about 24 hours ago from TweetDeck
  63. Sunny_me_normal Southernessyank Lunch provided by the Westin is great! An amazing roll salad! @PYMLive #PYM2010 about 24 hours ago from txt
  64. Erica_prewett_headshot_web_normal ChecklistQueen Thanks @coverupslinens for providing the linens for todays @pymlive #pym2010 about 24 hours ago from UberTwitter
  65. Erica_prewett_headshot_web_normal ChecklistQueen Thanks to the @westin atlana for a nice lunch and for hosting @pymlive #pym2010 1 day ago from UberTwitter
  66. Erica_prewett_headshot_web_normal ChecklistQueen love this fan for weddings from @PYMConnect at @PYMLive #pym2010 http://tweetphoto.com/8210373 1 day ago from UberTwitter
  67. Jeffrasco08_normal jeffrasco PYM Live Atlanta up & going! #pym2010 It’s a long drive from Wimberley to GA w/ 4 1/2 yr old, but we made it. Glad to be part of this mtg 1 day ago from TweetDeck
  68. Erica_prewett_headshot_web_normal ChecklistQueen *Correction #pym2010* Have a question about how to use social media re: your events? Ask via twitter and #pym2010 #eventprofs 1 day ago from TweetDeck
  69. Sunny_me_normal Southernessyank Everything is ready for our 1st @PYMLive Atlanta event! Very excited! #PYM2010 1 day ago from txt
  70. Erica_prewett_headshot_web_normal ChecklistQueen RT @davidnour: Will battle the expected 1″ snow blizzard to be at @PYMLive http://ow.ly/T2wX w/ @kevin_johnston @jeffrasco #pym2010 1 day ago from UberTwitter
  71. Nour davidnour Will battle the expected 1″ snow blizzard to be at @PYMLive http://ow.ly/T2wX w/ @kevin_johnston @jeffrasco @checklistqueen #pym2010 1 day ago from TweetDeck
  72. Kstar_smallgrn_normal PYMLive RT @alikafash: What are your unanswered questions about meeting industry? Panel Discussion Jan. 7 @PYMLive http://bit.ly/7vzGB2 #pym2010 1 day ago from HootSuite
  73. Pyn_normal PYMConnect Just saw the special takeaway gift for the mtg/event planners for tomorrows @PYMLive Event; The planners are going to love them! #PYM2010 1 day ago from web
  74. Contribute-2__2__normal nbennett13 MTG Planning Best Practices Panel Discussions with @davidnour – Thursday 10a-2p #pym2010 http://bit.ly/7vzGB2 1 day ago from TweetDeck
  75. Pyn_normal PYMConnect ATL Planners: Attending tomorrow’s @PYMLive? Tweet about our event, highlights from discussion panel or if you win a door prize! #PYM2010 2 days ago from web
  76. Img00023_normal LisaKraus Final hrs to register: @PYMLive http://ow.ly/T2wX Panelists @davidnour @kevin_johnston @jeffrasco @checklistqueen @rx_for_catering #pym2010 2 days ago from web
  77. Sunny_me_normal Southernessyank ATL Planners: Attending tomorrow’s @PYMLive? Tweet about our event, highlights from discussion panel or if you win a door prize! #PYM2010 2 days ago from web
  78. Nour davidnour RT @PYMConnect: What meeting industry challenges are you facing? Discuss @PYMLive 1.7.10 http://ow.ly/SXc4 #PYM2010 2 days ago from TweetDeck
  79. Pyn_normal PYMConnect RT @LisaKraus I found a web event page hosted by @PYMLive for #PYM2010 http://twebevent.com/PYMLive 2 days ago from HootSuite
  80. Sunny_me_normal Southernessyank RT @LisaKraus: I found a web event page hosted by @PYMLive for #PYM2010 http://twebevent.com/PYMLive 2 days ago from web
  81. Img00023_normal LisaKraus I found a web event page hosted by @PYMLive for #PYM2010 http://twebevent.com/PYMLive 2 days ago from web
  82. Jeffrasco08_normal jeffrasco RT @PYMLive: Can’t wait for Thursday. Have great panel lined up to answer meeting/event planner questions. #eventprofs #PYM2010 2 days ago from TweetDeck
  83. Pyn_normal PYMConnect RT @PYMLive Can’t wait for Thursday. Have great panel lined up to answer meeting/event planner questions. #eventprofs #PYM2010 3 days ago from HootSuite
  84. Sunny_me_normal Southernessyank RT @PYMLive: Can’t wait for Thursday. Have great panel lined up to answer meeting/event planner questions. #eventprofs #PYM2010 3 days ago from web
  85. Kstar_smallgrn_normal PYMLive Can’t wait for Thursday. Have great panel lined up to answer meeting/event planner questions. #eventprofs #PYM2010 3 days ago from TweetChat

One of the hottest jobs of the decade?

Posted by Kristi Casey Sanders on January 2, 2010 at 12:07 pm

Check it out! “Meeting planner” is ranked one of the hottest careers for 2010-2020. Although it may be a matter of semantics: Last month the role of “special events coordinator” ranked No. 2 on CNNMoney.com’s list of stressful jobs that pay badly.

What augmented reality could add to meetings

Posted by Kristi Casey Sanders on December 17, 2009 at 10:40 am

Thanks to @samueljsmith for bringing this to my attention. Look what you can do with the printed page:

Now think about what this could do to trade show and conference materials. What applications can you think of for meetings and events? Check Samuel’s blog for more…

Hotel being sued over service fees!

Posted by Kristi Casey Sanders on December 16, 2009 at 3:37 pm

Who hasn’t complained about the increase in service fees this year? Some hotels are up to 24 percent. But a class-action lawsuit in Hawaii may change all that. Check out this story in the Honolulu Advertiser.

According to the article, there is a class-action lawsuit against the Kahala Hotel. Hawaii’s law states that if service fees don’t go to completely to the staff, then it must be clearly stated how the fees are distributed. A local man alleges that the Kahala Hotel charged him $4,800 in service fees that didn’t all go to the employees, and that the hotel did not disclose that they were keeping a portion of the fee for themselves.

How many times have you asked a hotel to tell you what the service fee was covering and been unsatisfied by the response? I know some planners who have been told that the property doesn’t need to disclose that information. Hotels should probably start being more transparent about it. In this case, the plaintiffs are eligible to receive up to 3x what they were charged in refunds if the ruling is in their favor.

How would you describe what you do?

Posted by Kristi Casey Sanders on December 11, 2009 at 1:26 pm

What a difference a year makes! Last August, the job of a convention and tourism planner was described as an “extended tour in paradise” with “off hours and long weekends.” Last month, the job of a special events coordinator was No. 2 on CNN Money’s list of “stressful jobs that pay badly.”

Talking with planners on a regular basis, I haven’t found one that takes all their vacation days and almost without exception they love what they do.

So, I was wondering: If you were writing an article about your life as a meeting professional, how would you describe the job of a meeting/event planner?

PYM planner profile: Erica Prewett

Posted by Kristi Casey Sanders on December 8, 2009 at 1:21 pm

By Lisa Kraus

The holidays are upon us. This month’s planner profile introduces us to Erica Prewett, a true superwoman of planning social events, as well as a person who keeps the spirit of “giving back” in her heart and mind throughout the year.

Erica Prewett, owner of A Big To Do Event, has been in the business of creating memories through events since 1999.  Organizations such as IBM, AmeriCorps, Habitat for Humanity, United Way of Mississippi, as well as individual families, have experienced stress-free social and corporate events because of this “Checklist Queen.”

Erica, thank you for your time today. How did you get started in the meeting planning industry?

After graduating from high school in 1999, I attended a junior college in Mississippi. While I was there, I got involved in the AmeriCorps program, which provided local charity services in Jackson, Miss. My job was to organize events for the community college. In two years, I planned over 100 non-profit events, including the volunteer appreciation events. Not only did I love planning for non-profit organizations, but working with such a great group of volunteers was fantastic. I really loved planning the volunteer appreciation events and giving back to the people who dedicated so much of their time to such worthy causes. I also planned an “alternative spring break” event. I convinced 16 fellow students from rural Mississippi to forego their standard party-time spring break, and spend it with me in New Orleans to do community service for homebound AIDS patients. These students not only gave up their free time and normal spring break activities, they agreed to go on a chaperoned trip, with strict rules of no drinking, etc., and even were required to hold fundraisers to raise money to go, and work in peoples’ homes. We cleaned, worked in their gardens, painted and did light repairs, and also delivered food. As part of my planning, I was able to leverage free hotel rooms, meals and even a charter bus for transportation. It was a very rewarding experience. To this day, I still receive letters from the people who were on that trip. They tell me that it changed their lives.

After community college, I went on to Mississippi State. While there, I worked with a catering company and was in charge of the college president’s suite for all of the sports functions. I coordinated his suite for game day, including the décor, food, VIP passes, etc. After graduating, all I could think was, “Get me to a city!” So, I moved to Atlanta on May 8, 2004, which was, in fact, graduation day. I immediately got a job in sales. I was working almost 70 hours per week, and although I could see the profit margin, I had no personal time. My then-boyfriend/now-husband’s mother was about to turn 60. I took charge, and planned her party — which people still talk about to this day. It was so successful that I put in my resignation a week later and committed full time to the career that I love — planning. I started A Big To Do Event in 2005.

Tell us more about A Big To Do Event?

We work with many people, but our target clients are influential and entrepreneurial individuals who are highly involved in their community and growing their business. They understand the importance of celebrating success. These are usually people who choose not to plan an event themselves, such as CEOs who have to be in the gym at 5 a.m. and with their families by 6 p.m. We focus on planning the social side of corporate events — such as a VIP party after a meeting. I work with many meeting planners, and help them with their general session; but I plan the fun stuff.

How do you find your clients?

Through word-of-mouth, mainly. I do a little advertising. I’m also a member of
PowerCore. The sole purpose of this organization is for the members to network with people who are seeking new business affiliates.

What is your favorite thing (or things) about being a meeting planner?

There are two concepts that I focus on and am passionate about. The first is thinking about the planning process being like building a ship. You build all of the parts, and on event day, set it to sail. If we do a good job, it doesn’t sink. But, always be prepared to “plug the holes” in the event that something does go wrong. Preparing for all possible scenarios is key. The second is creating our company’s culture to rest on these key words: Be. Community. Changers. “Be” stands for: be there and be what the client needs us to be. “Community” is because we have the understanding that it’s not about A Big To Do Event, it’s all about the client.  We are strong on cooperation and collaborative, and happy to work with clients with that mindset, and make them shine.  “Changers” is key because we are always looking for better, more efficient and smarter ways to make events that move and change people.

How has using Twitter helped grow your business?

When I first started social networking, I started @ChecklistQueen because I read somewhere that people do business with people, not companies. I wanted people to follow me and know me as a person; and then discover that, by the way, I do good business too. Twitter has been very influential in helping me develop connections. I have had requests for introductions based on people reading my tweets. In fact, I am now working with a client on a big proposal just because he saw me on Twitter. Also, when I first started on Twitter, there was another wedding planner who followed me; and she happened to be too busy to handle a proposal. So, she sent me the lead based on my wedding-related tweets she reads on Twitter. I don’t know that I can say that about Facebook.

In which volunteer organizations are you involved, and why?

I am really active with Junior League of Atlanta because I support their efforts to make women and children feel empowered. It partners with other non-profits organizations; it’s like a volunteer database. Every member is required to volunteer to at least 50 hours per year of community service. Some of the Junior League’s accomplishments include the formation of the Atlanta Speech School, and it also is responsible for beginning the hot lunch program in Atlanta’s inner-city schools. I also serve on the board of directors for the Wedding Alliance of North Georgia, am the coach of three different PowerCore teams and am the secretary of Oakbridge Triathlon Team.

You recently taught a seminar: ‘How to Entertain Like Emily Post in a Donald Trump World.’ Tell us more about that.

Well, I just stared speaking and educating this year. I have been teaching these workshop seminars monthly and average about 20 attendees at each one. I partner with florists, caterers, home décor shops and other affiliates. I provide instruction on how to design your buffet, why the art of the invitation is important, balancing the guest list, where you should strategically place your beverage bar, the art of the introduction, rules of etiquette, and more. The décor shops that partner with me have the opportunity to showcase their items, and increase their sales. One storeowner sold over $800 of merchandise in two hours. Because of the opportunity, the stores have been really instrumental in promoting the workshops for me through mailings, e-blasts, in-store announcements, etc. Right now, the workshops are free; but I hope to grow them and include an admission fee for which all proceeds will be donated entirely to a non-profit organization charity.

Wow! That sounds like a program that can be beneficial for many planners, too. How can people contact you for your upcoming schedule?

Of course if you’re active on Twitter, follow me @ChecklistQueen. Also e-mail me at Erica@ABigToDoEvent.com, or call 404-547-5712.

Thank you Erica. I would be remiss if I didn’t also mention that you’re also a part of the educational panel at the upcoming PYM LIVE Atlanta Event on January 7, 2010.

::

Lisa Kraus is the Director of Marketing & Audience Development and a contributing writer for Plan Your Meetings. She enjoys traveling, music, reading, and is an avid cat lover. She is currently working on writing her first book, a business guide for customer service and employee management.

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