Last month, I talked about the value of using public relations to publicize your events. This month, you’re going to learn how to craft the perfect press release (PR).
One event marketing strategy that won’t cost you any money, but could help you meet and exceed your attendance goals is viral, or “buzz,” marketing. Viral marketing is a strategy that encourages individuals to pass on marketing messages to others. Here are some simple ways to incorporate it.
The best-planned event will not be considered a success if attendance is low. Therefore, event marketing strategy is a key part of success. Unfortunately, there is no set formula that always works. Marketing strategies may include print ads, television ads, electronic brochures, Web sites, billboards, Internet ads, radio ads, public service announcements, direct mail, e-mail, formal invitations, electronic invitations, blogs and other new media. Before you determine your plan, here are some important questions to consider:
This morsel is not going to be about how food is presented. Instead, it’s about my dissatisfaction with how hotels are presenting their menus to us, the customers.
Cell phones are ubiquitous and unavoidable but they can be very disruptive during a meeting. Here are some ways you can set expectations during meetings to make sure everyone observes simple rules of etiquette.
While working last month in Paris, a client treated one of my bosses and me to a dinner for two at La Table de Joël Robuchon.
How much should you tip after an event?
