The Sweet Life: June 2008 Morsel
There are times in life when I feel I have the sweetest job on earth. This past week was one of those times — literally and figuratively.
Plan Your Meetings
Advice Archives
Current: September 2008
Lost in translation: September 2008 Morsel
As many of you know, I spent last month working the Olympics in Beijing. For those of you interested in working banquets in China, here are some important things to keep in mind …
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Bartering: A creative way to stretch your event budget
Whether you have a small budget and you need to be creative to produce events, or you have a big budget and you want to maximize your budget by reducing expenses, you might want to consider bartering.
Tips for attracting event sponsors: Part II
Last month, we explored how to craft sponsorship plans. This month, I’m going to tell you how to use them.
Negotiable Service Charges: May 2008 Morsel
Here is a situation that a lot of us have the power to do something about but don’t: service charges on F&B.
Tips for attracting event sponsors: Part I
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
It doesn’t look pretty but does it taste good? April 2008 Morsel
Hi, everyone, I was fortunate enough to go out of the country to do what? Nothing but eat. Talk about a dream assignment. But, I have to say it is a lot harder than it looks.
What is branding, and how does it relate to events?
Should you brand your event? The answer is almost always yes.
