PYM: Plan Your Meetings

Advice

It doesn’t look pretty but does it taste good? April 2008 Morsel


Published: March 31, 2008

Hi, everyone, I was fortunate enough to go out of the country to do what? Nothing but eat. Talk about a dream assignment. But, I have to say it is a lot harder than it looks.

What I learned is that some of the dishes I tasted didn’t look appetizing, but tasted wonderful. And with other chefs, I had food that looked great, but didn’t taste great. So which do you choose? What’s a girl to do?

My choice is to go for taste. Don’t get too caught up in presentation if it isn’t going to be there taste-wise. Presentation you can work on; and I find chefs appreciate it when I challenge them on presentation. When you are working the other way around, it is harder to get chefs to admit the food doesn’t taste right.

— Claire R. Gould

Claire R. Gould is the owner of Rx for Catering, LLC, a culinary and logistics company that works globally negotiating and designing menus for meetings and events. Her company has done work for Coca-Cola, IBM, Honeywell and Randstad, among others. Gould teaches and writes about culinary and banquet trends and topics, and publishes a quarterly online newsletter “The Claire Diaries.” If you have any feedback for her, please leave a comment.

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