Plan Your Meetings

Advice

What’s In? August 2006 morsels

By Claire R. Gould
Published: August 2, 2006

I lecture and write about trends a lot, and planners always want to know: “What is in?” I can’t stress enough how important it is not to pay too much attention to food trends. They are subjective.

For example, many people think mashed potato martini bars are hot. I think they had their moment four years ago. Many people still like doing anything in a martini glass. Personally, I think there are so many other interesting forms of glassware to incorporate into food presentations that I am tired of looking at anything other than a martini in there.

Another concern I have with using food trends for groups is that these trends generally are geared to the individual diner. When planners go heavy on trendy presentations, the contracted facility may run into execution and service issues. Also, when a trend is done in bulk, its “wow” factor can get lost in translation.

If you must, add only a couple of trendy items. You will never go wrong with comfort food, especially when attendees are away from their home environment.

What it is most important is to know the eating habits of your group.  Make notes in your post-event meeting about what types of foods the group consumed and what was left over. I usually sit with the banquet captain and servers after a function to discuss the plusses and minuses of the food choices. Not only does this help me customize the culinary choices for the group, it also helps me maximize the dollars being spent. I then type this information into a simple word document and save it for future reference.

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  • Celebrate 2006 with stellar events
  • Big-picture Banquets: July 2007 Morsel
  • Claire R. Gould

    Claire R. Gould is the owner of Rx for Catering, LLC, a 12-year-old culinary and logistics company that works all over the world negotiating and designing menus for meetings and events. Her company has done work for Coca-Cola, IBM, Honeywell and Embraer Executive Jets, among others. Gould teaches and writes about culinary and banquet trends and topics, and publishes a quarterly online newsletter "The Claire Diaries." Follow her on Twitter @Rx_for_Catering.

    Join the discussion

    1. kim pivetta Says:

      Ms. Gould is one of the best event planners that I have worked with in the last several years. I work for a major corporation and we have used her skills several times. She knows exactly how to make things happen and she gets the job done. She is a “go to girl for successful events”. Enjoy your next planned event from Claire Gould. KP

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