Last week I was working for a client, hosting a Friday night reception at a charming wine store owned by a husband and wife. The wine store is in a very sweet and intimate setting that accommodates up to 50 people. During the event, I had a couple of situations happen that I wasn’t so [...]
Discussions about green communications are a hot and large topic. It opens up subjects such as social media, phone apps, attendee interaction and ability to track ROI. Meeting planners are always challenged to keep one step ahead in wowing attendees with the latest transfers of information or even just finding the most efficient ways to [...]
I’ve been in the consulting business for a long time and am convinced I’ve seen it all. An executive recently told me that he saw no value in social media, that it was a waste of his already limited resources. In his mind, he felt he must have done something right to have stayed in [...]
When it comes to the audiovisual for their meetings, most planners tell me it’s the worst part of their job. On a recent posting to the MiForum Google group, there was a long and extended conversation about how difficult it was for a planner in trying to navigate the bidding process for her AV needs.
So, [...]
Events, conferences, and trade shows are an established means to help employees learn from area experts and build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, it’s no secret that event marketers are having a tough time maintaining attendance levels and augmenting [...]
So you’ve done your homework, researched the market, cut a great deal and are so proud of yourself. Then, six, eight or 18 months later, your conference or event starts to fall apart because of market uncertainty, losses in sponsorship or, in the case of a first time event, your marketing machine is too slow [...]
One of the mistakes meeting planners frequently make is not paying enough attention to the layout and design of their meeting rooms. Too often planners are more concerned with accommodating the most people possible in a space instead of designing an environment that is conducive to meeting the goals and objectives of the event. For [...]
